Eclair Lips: A Story of Steady Growth Despite the Menace of Tariffs

In 2015, Sylvie Roy launched a small business enterprise known as Eclair Lips in New Brunswick. Fast forward to 2022, and her social media videos have gone viral. With the looming tariff implications, there has been a significant increase in customers, making this an interesting case for businesses, particularly those set within the construction and real estate developments sectors, giving us a unique and contemporary perspective on how tariffs can impact businesses in a diverse economy.

Marching to the beat of a different drum

Sylvie Roy and her husband, Mario, are pictured standing next to tubs of their natural lip balms in their warehouse. The product boasts fun flavors, and the interest of consumers on both the Canadian and American sides of the border have surged in the face of tariff threats.

Importantly, at the time of the U.S. elections, Sylvie Roy has mentioned that the Eclair Lips customer base was around 60% U.S. The rise of tariffs, therefore, presents a possible threat to this New Brunswick-based company’s bottom line.

The Impact of Tariffs on Small Businesses

Risks, such as the imposition of tariffs, are a significant concern for businesses in sectors like construction and real estate developments. Export-dependent companies like Eclair Lips are at a higher threat, given the proposed cross-border tariffs.

The increase in tariffs can lead to a rise in the cost of imported goods, ultimately driving up the prices for consumers. For businesses, this could mean a decrease in sales and, possibly, layoffs if the situation worsens. For Sylvie and Mario, this means their business may have to balance between maintaining product quality in the face of increasing costs and sustaining their currently thriving customer base.

The Virality Factor: Social Media and its Impacts

The Eclair Lips story goes beyond the potential impact of tariffs. A significant credit to its success is the company’s astute use of social media to drive awareness and sales.

In the construction and real estate development sector, the power of social media marketing cannot be understated. Platforms can serve as a connective tissue between engineers, architects, contractors, and clients. By creating engaging and instructive content, businesses can enhance their brand visibility, drive collaborations, and increase customer outreach.

Applying Lessons from Eclair Lips to Construction and Real Estate

What can businesses within the construction and real estate development spheres learn from Eclair Lips? First is the power of adaptation. In the face of tariff threats, Eclair Lips has continued to attract consumers. Suggestions for maintaining or even growing customer bases could involve a shift in geographic focus or product offering.

Much like how Eclair Lips utilizes social platforms, construction and real estate firms can also make use of these platforms to increase their visibility and reel in potential clients.

A final takeaway is the utilization of organic, “homegrown” products. Just as Eclair Lips make their products from natural ingredients, construction, and real estate businesses can also benefit from using local resources, thus presenting a win-win scenario that mitigates tariff impacts and boosts local economies.

Conclusion

From Eclair Lips’ story, we learn the power of tenacity, innovation, and the strategic utilization of digital tools in business. Despite tariffs, businesses can still thrive by adapting to the changing landscape and making apt use of resources. In conclusion, while the threat of tariffs may impose risks, they also inspire innovative solutions that can drive companies to new heights.

Source: https://www.cbc.ca/news/canada/new-brunswick/social-media-eclair-lips-tariffs-1.7496189?cmp=rss

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